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App Store Optimization - Marketing Executive(ASO)

Code: 20-MPS-0081
Location: Tp.Hồ Chí Minh
Salary: Agreement

Why should you apply for this position?

About MPS Studio (VNG)

MPS is a game studio under VNG Corporation specializing in developing & publishing mobile games to global market. We have developed very successful 3D shooting games such as, DEAD TARGET: Zombie, DEAD WARFARE: Zombie, Mad Zombie with over 100 million users around the world.

Why join us?

· VNG is one of the leading technology companies in Vietnam

· We are excited to be adding an App Store Optimization!

· Joining us You will have the great opportunity to acquire expert knowledge in ASO and get exposure to top-minds of the mobile advertising world

· You’ll get to work in an open and flexible Agile working environment, in a self-organized team

Description

You will manage App Store Optimization for the MPS portfolio of games, which includes:

· Be responsible for growing our apps organically, on both Google Play and iTunes.

· Keywords optimization: Research, track and analyze our keywords, as well as our competitors

· Conversion rate optimization:

o Research store creatives, provide detailed description for graphics designers, responsible for store creatives quality;

o Planning and implementing A/B testing store listing

· Keep your knowledge up to date regarding new algorithm, market trends and services (Apple App Store and Google Play Store)

· Report ASO performance to Marketing team and Stackholders

· Working closely with UA team to maximize UA campaign performance

· You will be working with departments such as the Operations, Product, Game Design to monitor performance of products and corresponding support metrics

· Participate in planning and launching new products

· Customer services:

o Talks to customers via email, google play console/ itunes connect, or social media to resolve their questions or concerns

o Identifying customer needs and communicating them to the relevant teams

Requirements

Must:

· At least 1-2 years of proven ASO experience

· You are fluent in written and spoken English

· Know GGP /Apple App Store dashboard (developer view + user view), policy

· Experience working with ASO/3rd party tools (such as AppAnnie, SensorTower, etc.)

· Test-driven mindset (always on testing-mode, always desire to get better KPI)

· Proactive learner: keep on the edge with market trends, store updates, new algorithm, store creatives, etc.

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