Game Entertainment, Marketing Executive (User Acquisition, 22-NTS-1109)

This role is responsible for publishing, executing, analyzing, and optimizing advertising campaigns across all paid digital platforms.

• Research and leverage industry and channel trends, and perform competitive analysis to inform marketing strategies.
• Leverage your performance marketing expertise to define and drive an aggressive schedule of testing, iteration and evolution.
• Ideate, create and implement ads for content marketing campaigns to drive users to condition-specific content.
• Provide weekly data performance recaps, including actionable insights and suggestions to support project continued growth for new and existing market.
• Develop testing strategies for expanding audiences, finding new traffic sources and new creatives (including but not limited to design and copy tests)
• Work cross-functionally with the other teams to ensure that campaigns are following marketing strategies.
• Stay up-to-date on the latest Ads trends and best practices and be able to apply them to the project goals and business objectives.
• Work cross-functionally with Product, Multimedia and Content team to improve ROAS.

Yêu cầu

• Bachelor’s Degree or higher plus 3 years of media buying/digital experience
• Advance computer knowledge (Excel, PowerPoint)
• Working knowledge of Game industry and marketing experience for Game publisher is a plus
• Be able to dive into data and create strategic & actionable insight from it.
• Have good knowledge about the ads latest technologies/platforms (Paid search, Programmatic, Online video, Paid social, Google Ads, Ad-serving platforms, Demand-side platforms, Google marketing platform: Display & Video 360, Search Ads 360, Campaign Manager, Google Analytics, Google Tag Manager, etc.).
• Experience in App Install Ads, App Store Optimization or SEO.
• Hardworking, energetic and flexible; able to handle multiple priorities, constant change and last-minute requests
• Strong writing, verbal, presentation and strategic and analytical thinking skills
• Organized and process-oriented approach
• Proven track record collaborating across functions to drive results