Digital Marketing Executive, VNGGames

OfficialMarketingDigital Marketing25-GS3-2462

ho chi minh city

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English

Job description

As a Digital Marketing Executive at a Game Publishing Studio, you are responsible for the performance and success of paid advertising campaigns across various platforms by leveraging user insights accurately, including:

Plan, execute, and optimize digital marketing campaigns across platforms such as Facebook, Google, TikTok, and Apple Search Ads.
Support the development and implementation of strategies to drive high-quality installs and maximize user engagement
Monitor, analyze, and report on campaign performance using analytics tools and internal tracking systems.
Collaborate with internal teams and external partners to ensure smooth execution of digital marketing activities.
Stay updated on the latest digital marketing trends, tools, and best practices to continuously refine strategies.
Manage campaign budgets effectively to maximize Return On Ad Spend.
Take on additional tasks and projects assigned by the line manager.

Requirement

Minimum 1 year of hands-on experience with Facebook, Google, and TikTok advertising platforms.
Proven experience in managing and optimizing advertising campaigns across multiple digital platforms.
Strong analytical skills, with the ability to interpret complex data and derive actionable insights.
Proficiency with tools such as Google Analytics, Facebook Ads Manager, and Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, etc.
Ability to manage multiple campaigns under tight deadlines with strong attention to detail.
Passion for and understanding of the mobile gaming industry is a strong plus.
High level of responsibility, integrity, and confidentiality.
Strong ownership, accountability, and a results-driven mindset.
Logical thinking and critical analysis skills.
Ability to work independently and efficiently.
Excellent communication and teamwork skills.

Preferred Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.
Certification in Google Ads or Facebook Blueprint (preferred but not required).

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