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Social Media & Community Collaborator (Mobile Game)
CollaboratorMarketingBranding & Communication25-ZPS-2913
Job description
- Develop and implement social media strategies that align with the overall marketing and business goals.
- Plan content themes and campaigns in collaboration with the marketing team.
- Create engaging and relevant content for all major platforms (e.g., Facebook, Instagram, X, TikTok, etc).
- Manage post scheduling using social media management tools.
- Monitor and respond to comments, messages, and mentions across platforms.
- Foster a positive and engaging online community.
- Track key performance indicators (KPIs) such as reach, engagement, and traffic.
- Analyse data and user behaviour to adjust content and strategy for better results.
- Work closely with design, content, and marketing teams to ensure brand consistency.
- Support cross-functional campaigns with appropriate social media amplification.
- Stay updated on the latest trends, platform updates, and best practices.
- Test and suggest new content formats, trends, and engagement tactics.
Requirement
- Bachelor’s degree (preferably from Hanoi-based universities) in Communication, Marketing, Creative Arts, Foreign Languages, Economics, or other relevant majors.
- Minimum 1–2 years of proven experience in Social Media Management, Digital Marketing, or Community Management. Experience in the gaming industry is a strong plus.
- Proficiency in English for both verbal and written communication. Additional languages (e.g., Mandarin, Korean) are an advantage.
- Genuine interest in games and a strong understanding of gamer behaviour and culture.
- Social Media Expertise: Deep knowledge of major platforms (Facebook, TikTok, Instagram, X, YouTube) and the ability to identify and leverage digital trends.
- Content & Storytelling: Excellent skills in written and visual storytelling; proven ability to create content that drives engagement and resonates with gaming communities.
- Creativity & Innovation: Out-of-the-box thinker with the ability to ideate and execute creative campaigns tailored for gamers
- Ability to read and interpret data/metrics, generate insights, and optimize performance.
- Proficient in Meta’s Business Suite, Ads Manager, and equivalent tools across other social media platforms.
- Basic knowledge of tools such as Canva, Adobe Photoshop, Premiere, or CapCut is a plus.
- Strong organizational skills, ability to manage multiple projects simultaneously and meet deadlines.
- Team player with the ability to work cross-functionally with design, marketing, and product teams.
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