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Campaign Operations Collaborator, VNGGames
CollaboratorMarketingBranding & Communication26-GS3-3421
Thành phố Hồ Chí Min...thành phố hồ chí minh
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Job description
About the Role
VALORANT is more than just a game — it’s a culture, a community, and a battlefield for self-expression. We’re looking for a Campaign Executive who shares that belief and wants to help shape the way players experience the game beyond their screens.
As a Campaign Executive, you’ll help us drive executive and completion of high-impact campaigns — from offline activations to branded merchandise and influencer partnerships — that elevate the brand and engage our growing community.
Key Responsibilities
1. Offline Campaign & Community Engagement:
2. Merchandise Management:
3. Brand & Influencer Partnerships:
4. User Sentiment & Optimization:
VALORANT is more than just a game — it’s a culture, a community, and a battlefield for self-expression. We’re looking for a Campaign Executive who shares that belief and wants to help shape the way players experience the game beyond their screens.
As a Campaign Executive, you’ll help us drive executive and completion of high-impact campaigns — from offline activations to branded merchandise and influencer partnerships — that elevate the brand and engage our growing community.
Key Responsibilities
1. Offline Campaign & Community Engagement:
- Lead execution of offline campaigns, from TVC/ brand asset production, community events, activations, to larger branding initiatives, ensuring smooth, on-brand, and timely delivery.
- Collaborate with local communities and cyber networks to maintain consistent user engagement and build stronger player loyalty.
- Ensure brand consistency and player-first focus across all offline touchpoints.
- Ideate and develop creative merchandise concepts that support campaign goals or celebrate key game milestones.
- Manage production, vendor coordination, and logistics for merchandise distribution.
- Work with partners for co-branded merchandise opportunities that align with VALORANT’s tone and fanbase.
- Identify and manage opportunities for brand collaborations that resonate with our target audience and expand VALORANT’s cultural footprint.
- Work with KOLs, streamers, and influencers to amplify campaigns, ensuring alignment with campaign objectives and audience insight.
- Collaborate with internal and external stakeholders to ensure proper briefing, execution, and performance tracking.
- Implement research on user experience with the community team across campaigns, events, and community channels.
- Use insights to optimize execution strategies and propose creative ideas to improve player experience.
- Stay on top of social trends, memes, and community conversations to identify timely engagement opportunities.
- Weekly/ monthly report.
Requirement
- 1–3 years of experience in agency-side campaign execution or IMC (Integrated Marketing Communications).
- Prior experience in the gaming industry is a strong plus.
- Proven ability to manage stakeholders across internal teams, vendors, agencies, and partners.
- A creative mindset with the ability to adapt global brand concepts to local relevance.
- Strong project management, attention to detail, and organizational skills.
- Must be an active VALORANT player — you understand the game, the community, and what gets players hyped.
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We've received your profile and we do appreciate your interest in our job opportunities. We will screen your application and contact you for further steps if you are short-listed. Otherwise, the application with no response received within 2 weeks is considered unsuitable application, and we will keep your resume in our database and may consider for appropriate future openings. Again, thank you for considering VNG as a potential employer.