Creator & KOL Management Specialist, VNGGames

OfficialMarketingBranding & Communication26-GS9-3696

bangkok

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English

Job description

This role focuses on building a sustainable creator ecosystem, while also leveraging KOL agencies to scale branding campaigns effectively.

You will balance between long-term creator partnerships and short-term campaign execution to maximize both community growth and brand impact.

Key Responsibilities

1. Creator Ecosystem Development (Long-term)

Build and manage a multi-tier creator ecosystem (Macro, Mid, Micro, UGC)
Develop long-term partnerships with creators (beyond one-off booking)
Identify and nurture player-to-creator pipeline
Design and execute creator programs to sustain content output and engagement

2. KOL Strategy & Campaign Execution

Plan and execute KOL strategies aligned with campaign objectives (awareness → consideration → conversion)
Select and manage creators based on role in funnel (branding vs performance)
Coordinate with internal teams (Branding, Social, UA) for integrated campaigns

3. Agency Management (Branding Campaigns)

Identify, evaluate, and onboard KOL/Influencer agencies in each local market
Work with agencies to source, propose, and execute KOL line-ups for large-scale branding campaigns
Ensure agency proposals align with campaign strategy, target audience, and brand positioning
Manage agency performance, timelines, and deliverables
Negotiate cost efficiency and ensure optimal budget allocation across creators

4. Performance Tracking & Optimization

Track KOL performance (reach, engagement, content quality, install contribution)
Evaluate both creator-level and agency-level performance
Continuously optimize creator mix and agency selection

5. Platform & Trend Management

Stay updated on platform trends (TikTok, YouTube, Facebook Gaming)
Identify emerging creators and content formats
Ensure strategy remains relevant to local content ecosystem dynamics

Requirement

3–5+ years in Influencer Marketing / Creator Management
Strong network with creators and/or agencies in local market
Experience working with KOL agencies for campaign execution
Deep understanding of content platforms (especially TikTok)
Strong negotiation and stakeholder management skills
Performance-driven mindset (not purely branding-focused)

Preferred Qualifications

Experience in gaming or entertainment industry
Experience building creator ecosystems or programs
Experience managing large-scale branding campaigns

Work Location & Mobility

Willing to travel to Vietnam for short-term assignments when required
Open to temporary relocation to Vietnam (3–6 months) for project alignment, onboarding, or major campaign execution

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