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Head of Growth, VNGGames
OfficialMarketingDigital Marketing26-CTS-3932
Thành phố Hồ Chí Min...thành phố hồ chí minh
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Job description
1. Lead & Centralize UA Execution
- Drive centralized UA strategy and execution for assigned products
- Ensure best practices are shared and consistently applied across teams
- Act as the main decision-maker on UA priorities and resource allocation
- Own and deepen strategic relationships with key ad platforms
- Work closely with platform account teams to: Access advanced features, betas, and optimization support
- Improve performance, scale, and cost efficiency
- Lead the standardization of tracking frameworks across products: game tracking, attribution, funnel, and performance metrics.
- Ensure data consistency and reliability across teams
- Partner with Product, Tech, and Data teams to improve measurement quality
- Identify opportunities to apply automation and AI in: Campaign optimization, budget allocation, creative testing and iteration, reporting and insight generation
- Work with internal tech/data teams or external partners to implement solutions
- Continuously improve operational efficiency and decision speed
Requirement
- 6–10+ years of experience in Digital Marketing / UA / Growth (game, app, or digital
- product background preferred)
- Proven experience leading UA or growth teams.
- Hands-on experience working with global ad platforms and large budgets
- Experience in global or multi-market campaigns is a strong advantage
- Strong understanding of: Performance marketing, Attribution & tracking systems,
- Growth funnels and LTV-driven decision making
- Ability to connect execution, data, and strategy
- Comfortable influencing stakeholders across Publishing, Product, Tech, and Data
- Structured thinker with strong problem-solving skills
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