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Associate Growth Marketing Executive (Cross Border Payments), Zalopay
Thành phố Hồ Chí Min...Job description
Role Purpose:
The Growth Marketing, Associate Executive will lead the planning and execution of growth initiatives for Cross Border Payments product, focused on Outbound Acquisition - identifying high-intent Vietnamese travelers, driving qualified reach and traffic, and converting travel demand into Zalopay payment consideration while users travel overseas.
Key Responsibilities:
- Analyze market demand, traveler segments, corridor performance, channel effectiveness, and acquisition funnel metrics to identify priority growth opportunities and support delivery of business targets
- Lead the design and execution of user acquisition strategy by utilizing market intelligence, data analysis, user research, competitor scanning, integrated marketing campaigns and continuous channel experimentation
- Execute corridor-based acquisition campaigns to build market awareness, strengthen traveler demand capture, and communicate why, where, and how users can pay with Zalopay abroad
- Manage and execute acquisition levers across digital media, social media, influencers, travel communities, partner channels, websites, landing pages, banners, tracking links, and campaign launch checklists to improve the user acquisition cycle
- Collaborate with cross-functional teams (Partnerships, Product, Operations, Finance, Brand, Media, Design) to ensure smooth day-to-day acquisition operations across campaign planning, agency coordination, partner execution, and platform collaboration
- Other tasks as assigned by project team
Requirement
Required Competencies:
- The role is suitable for candidates with 1-2 years of experience in growth marketing, acquisition marketing, performance marketing, integrated campaign planning, fintech, e-commerce, travel, or consumer applications.
- The ideal candidate is execution-oriented, data-driven, structured, fast-learning, and comfortable working in a high-speed environment.
- Understanding of brand positioning, value proposition development, acquisition funnel design, and integrated marketing campaign planning
- Strong attention to detail and daily follow-through for excellence
- Understanding of growth funnels and campaign metrics, with focus on reach, traffic quality, conversion, acquisition efficiency, and business handoff to activation
- Logical analytical skills and ability to break down data into acquisition insights and improvement actions
- Clear communication and cross-functional coordination skills.
- Proactive issue identification and timely escalation.
- Ability to write concise briefs and user-facing content.
- Interest in fintech, travel, payments, or consumer growth is a plus.
We've received your profile and we do appreciate your interest in our job opportunities. We will screen your application and contact you for further steps if you are short-listed. Otherwise, the application with no response received within 2 weeks is considered unsuitable application, and we will keep your resume in our database and may consider for appropriate future openings. Again, thank you for considering VNG as a potential employer.