Share this opportunity
Related Job
- Community Executive, VNGGamestaipei
- CTV Kinh Doanh (Soundbox), Zalopaythành phố hồ chí minh
- Senior Machine Learning Engineer (Production Focus...thành phố hồ chí minh
Job Search
Brand Specialist, VNGGames
OfficialMarketingBranding & Communication26-GSJKT-4089
Thành phố Hồ Chí Min...thành phố hồ chí minh
View this job in
English
Job description
Core Purpose
Build out the UGC ecosystem.
Recruit, brief, grow and measure the local creator base as the primary organic acquisition engine.
Deliberately split from Community while headcount is thin and the work is IC heavy (Moonton model).
Scope of work
1. Creator management
- Source, negotiate with and contract local creators.
- Prepare campaign briefs and review creator content before publication.
- Track creator content performance and reallocate spend accordingly.
- Manage the creator collaborator.
- Work to a planning assumption of approximately 30 to 50 creators per specialist.
3. Key Deliverables
- Creator roster and tiering
- Monthly creator content calendar
- Creator performance reporting
- Cost per creator install view
Requirement
- Creator, KOL or influencer marketing experience: sourcing, negotiation and contracting.
- Experience reviewing creator content and managing a roster at scale (planning assumption 30 to 50 creators per specialist).
- Some experience directing a collaborator or intern.
Skills and knowledge
- Solid performance monitoring and data handling skills.
- Comfortable reallocating spend based on content performance data.
- Working knowledge of content planning, campaign operations, player insight and brand management.
Delivery track record
- Results on creator-attributed installs and reach, cost per organic install and UGC output volume.
Other
- Strong local creator network in Indonesia; fluent Bahasa Indonesia.
Registration was successful!
We've received your profile and we do appreciate your interest in our job opportunities. We will screen your application and contact you for further steps if you are short-listed. Otherwise, the application with no response received within 2 weeks is considered unsuitable application, and we will keep your resume in our database and may consider for appropriate future openings. Again, thank you for considering VNG as a potential employer.