Product Marketing Lead (Cross-border Payments), Zalopay

About the team

From Vietnam to the world. That’s the mission our Cross-border Payments team is built on. As a pioneer in cross-border payments in Vietnam, Zalopay now lets users pay in 60+ countries through our network of international partners. Our ambition is to empower Vietnamese users to travel like a local abroad through end-to-end traveling ecosystem. Become a top-of-mind brand when users think about traveling abroad.

We’re looking for a motivated Marketing Lead to elevate our Cross-border product, drive real user growth outcome and fulfill our brand mission.

What you'll do

As Product Marketing Lead, you’ll own end-to-end growth and adoption of Zalopay’s Cross-border product, with clear accountability for business impact.

You’ll define how the product is positioned, discovered and adopted, and work closely with the Partnership, Product and Brand teams to co-design and run go-to-market for new features and marketing campaign launch.

Product Positioning

• Work with the Product and Partnership teams to shape and launch features that deliver on the business vision, using user insights and feedback to drive product improvements
• Turn product capabilities into clear positioning and messaging for each target segment, and bring it to life through in-app journeys, onboarding and communication
• Work with other Zalopay business teams to connect the end-to-end user journey across Zalopay products, increasing engagement and lifetime value.

Growth Strategy & GTM Execution

• Own the Cross-border user funnel, from traffic and activation to engagement and monetization
• Partner with Product, Data, Partnership teams to design and execute data-driven growth plans to boost user adoption, retention, and engagement for key initiatives
• Lead go-to-market strategy and execution for new features, corridor rollouts and campaign launches
• Define success metrics for new features and campaigns, track performance and recommend improvements
• Manage the marketing and promotion budget, tracking CAC, ROI and incremental impact.

Partner & Creator Enablement

• Work closely with the Partnership team to co-run partner growth initiatives, including seasonal campaigns, offline activations and referral programs
• Partner with the Zalopay Brand team to run flagship KOL campaigns, such as our partnership with Khoai Lang Thang
• Build and grow Zalopay Creator Community, turning travel creators into long-term advocates for paying abroad with Zalopay.

What we're looking for

• At least 5+ years in Product Marketing, Growth Marketing, or a similar role, ideally in consumer apps, Fintech, Travel Tech, E-commerce
• Bachelor’s degree in Marketing, Business, Economics or a related field. MBA is a plus.
• Proven track record of launching or growing a product in a high-growth environment, with measurable results to show
• Strong business sense and an analytical mindset: you can break down complex problems and data into clear, actionable steps
• User-centric approach - you go deep on user insights to uncover growth opportunities, whether through product-led or marketing-led initiatives
• Strong cross-functional stakeholder management, with the ability to align Product, Partnership and Legal / Compliance around shared growth goals
• Thrives in a startup environment: comfortable with fast pace, shifting priorities, and getting things done with limited resources
• Excellent communication in Vietnamese and English is a must; able to present to leadership and global partners
• Experience or familiarity with global / cross-border payments is a significant advantage (e.g: payment networks, PSPs, e-wallets, FX, cross-border remittance).