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Creative Specialist, VNGGames
Job description
The role
Total Football is a mobile football game developed by Gala Sports and published by VNGGames across Vietnam, Thailand and Indonesia. Creative Lead is a new function within the Product team, owning the full in-game design output for the Vietnam market — from briefing and production to quality control and team management. This role does not cover UA creative scope (which sits with the Marketing team).
You will lead a small in-house team (currently one Design Collaborator) plus a freelancer/outsourcing network that scales with workload, while working closely with Live Ops to turn event ideas into concrete in-game visuals.
Core responsibilities
- Freelancer & outsourcing team management Manage the freelancer/outsourcing design roster; own output quality and delivery timelines. Write clear briefs for each task, review and approve deliverables before they go into the game, manage vendor costs and contracts, and flag the need for additional collaborators/outsourcing as workload grows.
- In-game asset design for the Vietnam market Design in-game assets (banners, event visuals, store assets, skins/outfits, seasonal content, etc.) that fit the football theme and resonate with Vietnamese player tastes and culture (holidays, football season, community trends). Ensure all in-game assets are consistent with the Total Football brand guideline.
- Event ideation with Live Ops Partner with the Live Ops team to brainstorm themes and concepts for in-game events; translate those ideas into visual direction and concrete asset requirements for the design team to execute.
- Design quality control & process Establish an asset review process (review, feedback, approval) to ensure output meets the bar before shipping into the game; serve as the final owner of design quality for both the in-house team and outsourced work.
Requirement
- Design experience (game or mobile app), with a preference for candidates who have managed or led a design team/vendor.
- Experience managing freelancers/outsourcing: briefing, quality control, timeline and cost management.
- Proficiency with design tools (Photoshop, Illustrator, Figma); motion/video skills (After Effects) are a plus.
- An understanding of or passion for football is a strong plus — it helps keep assets and event themes true to the product's spirit.
- Strong aesthetic judgment, attuned to Vietnamese player tastes.
- Proficient use of AI in the workflow (ideation, image generation, speeding up design and review) is a plus.
- Ability to work cross-functionally with Product and Live Ops.
What success looks like in this role
- Assets delivered on time and to quality on the first review (minimal revisions).
- In-game assets stay brand-consistent and fit the Vietnam market.
- Event themes/concepts developed with Live Ops ship on schedule with each version.
- The freelancer/outsourcing team is managed reliably and scales up in time as workload grows.
We've received your profile and we do appreciate your interest in our job opportunities. We will screen your application and contact you for further steps if you are short-listed. Otherwise, the application with no response received within 2 weeks is considered unsuitable application, and we will keep your resume in our database and may consider for appropriate future openings. Again, thank you for considering VNG as a potential employer.
