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Brand Manager, ZaloPay
OfficialMarketingBranding & Communication24-UG-0985
ho chi minh cityView this job in
English
Job description
- The custodian for ZaloPay brand equity across channels, touchpoints, on always-on manners and for all campaigns
- Taking the lead on branding projects to increase ZaloPay brand image and affinity amongst all stakeholders - consumer, merchant and community
- Driving concept, planning and operation management for brand communications including in-house planning and agency management
- Manage the branding budget for marketing campaigns;
- Coordinating and planning execution across multiple functional and regional teams to meet deadlines and add value to Marketing team and ZaloPay
- Monitors brand performance to implement appropriate plan changes.
- Market research on brand trends and find customer insights regularly Initiating new ideas for test & learn Assisting
- Line manager on other assigned tasks
Requirement
- BA/ MBA Business/ Marketing educational background
- At least 7-10 years of experience in brand management (from branding or creative agencies or from Technology/E-commerce/ big FMCG companies)
- Experience in Team Management (team size of at least 10 people)
- Creative and strategic thinking
- Experience in start-ups is a plus Marketing operational hands-on experience
- Attention-to-detail, conceptual and structural skill, open minded, highly adaptability.
- Problem solving, multi-tasking ability to fit into high-speed business pace and fast-changing system
- Strong presentation, negotiation, leadership and interpersonal skills
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