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Digital Marketing Collaborator, VNGGames

CollaboratorMarketingDigital Marketing26-CTS-3917
locationThành phố Hồ Chí Min...
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Mô tả công việc

The Digital Marketing Collaborator is primarily responsible for planning and executing paid media campaigns in line with VNGGames' brand direction and specific project objectives. The role will also support other digital initiatives and assignments as directed by the Line Manager.

1. Campaign Planning
  • Receive campaign briefs, including objectives, target audiences, and creative direction, from the Marketing and Branding teams.
  • Analyze historical campaign performance and apply relevant experience to recommend appropriate budgets and audience targeting.
  • Develop budget allocation plans by platform, market, and campaign objective.

2. Paid Media Execution - Meta, Google, and TikTok
  • Set up, launch, and manage campaigns across Meta Ads, TikTok Ads, and Google Ads.
  • Monitor budget utilization and campaign delivery against the approved plan.
  • Optimize targeting and budget allocation throughout the campaign to improve performance.

3. Reporting and Performance Review
  • Track and consolidate key performance metrics, including CPM, CPR, CTR, and conversions.
  • Prepare periodic performance reports and conduct campaign reviews with the relevant campaign owner/PIC.
  • Recommend data-informed creative improvements to the Creative team based on actual campaign results.

Yêu cầu

  • At least 1-2 years of experience running brand advertising campaigns across social media platforms, including Meta, TikTok, and Google Ads.
  • Proficient in Meta Ads Manager, Google Ads, and TikTok Ads Manager.
  • Knowledge of, or experience in, app advertising is a plus.
  • Data-driven mindset, with the ability to interpret dashboards, analyze attribution, and translate insights into actions.
  • Ability to develop budget plans and present performance reports clearly and effectively.
  • Proactive and able to collaborate effectively with cross-functional teams, including Marketing and Creative.
  • A passion for, or interest in, the gaming industry is an advantage