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Marketing, Creator Growth Executive, VNGGames

Official26-HRA-4020
locationThành phố Hồ Chí Min...
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Tiếng Anh

Mô tả công việc

At Game Studio 9 – VNGGames, the Creator Strategy team doesn't just manage creators — we build a modern marketing ecosystem where content creators serve as the core touchpoint connecting our games with the community.

As a Marketing Executive, you will execute multi-channel marketing plans, drive the growth of the creator community, and expand the media reach of our game products through creative content and strategic campaigns.

Key Responsibilities:
1. Campaign Planning & Execution
  • Plan and execute marketing campaigns with content creators aligned to specific objectives (awareness, engagement, affiliate, recruitment, etc.).
  • Develop concepts and messaging, and coordinate cross-functionally to produce and run campaigns.
2. Creator Program Management
  • Build and operate the creator program: sourcing, onboarding, and tiering creators according to each product stage.
  • Design and implement long-term mechanisms (KPIs, incentives, benefits) to grow the creator network.
3. Content & Channel Management
  • Plan and manage content across official channels (Fanpage, TikTok, YouTube, etc.).
  • Ensure content quality and consistency with brand direction.
4. Performance & Optimization
  • Track and analyze campaign and creator performance (views, engagement, traffic, ROI, etc.).
  • Recommend improvements based on data and emerging market trends.
5. Creator & Partner Relationship
  • Identify, connect with, and maintain relationships with creators/KOLs/agencies across multiple platforms.

Yêu cầu

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum 2–3 years of experience in marketing, digital content, or influencer campaigns.
  • Experience planning and managing communication content on social media.
  • Strong project management skills, with the ability to coordinate across departments to execute campaigns.
  • Proficient in English, particularly for communication, documentation, and working in a multinational environment.
  • Passionate about gaming, with a good understanding of the gamer community and interest in creative content across multiple platforms.

Nice to Have:
  • Existing relationships/network with creators/KOLs is a strong plus.
  • Understanding of the Southeast Asian market; prior experience with regional campaigns is a plus.
  • Experience producing content for social-lead or creator-lead campaigns.