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Marketing Executive (UGC), Zalopay

OfficialMarketingGeneric Marketing26-UG-4030
locationThành phố Hồ Chí Min...
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Mô tả công việc

1. Key Responsibilities

User Generated Content (UGC)

  • UGC Campaign Execution: Proactively execute and manage UGC initiatives in line with the team’s overall growth objectives and strategic direction. Manage the end-to-end Creator collaboration process, from Creator selection and briefing to production follow-up and performance evaluation.
  • Agency & Partner Coordination: Collaborate with Agencies and partners to propose, select, and onboard Creators for individual campaigns. Track timelines, deliverable quality, and partnership performance to ensure execution stays on track and meets campaign objectives.
  • Creator Pool & Affiliate Operations: Proactively source, evaluate, and expand the Creator Pool to meet different target audience segments and content needs. Execute Affiliate initiatives with Creators, monitor performance, and recommend optimization opportunities when needed.
  • Content Quality Management: Closely oversee Creator execution and ensure content quality throughout the production process. Provide clear feedback and manage revision rounds to ensure content aligns with the brief, brand guidelines, and campaign objectives.
  • Performance Tracking & Optimization: Monitor the performance of UGC activities based on reach, engagement, and contribution to traffic. Evaluate the performance of content, Creators, and partners to identify optimization opportunities for future campaigns.
  • Platform & Trend Monitoring: Stay up to date with content trends and platform developments across TikTok, YouTube, Facebook, and other relevant platforms. Monitor Creators, emerging content formats, and user behavior to recommend relevant execution approaches.

App Store Optimization (ASO)

  • Store Growth Optimization: Execute and support Store Listing optimization across the App Store and Google Play, including metadata, keywords, visual assets, ratings, and reviews. Monitor search trends and competitor activities; collaborate on A/B testing initiatives and analyze results to identify opportunities to improve app visibility, rankings, and conversion rates.
  • Stakeholder Collaboration: Collaborate with Creative, Performance Marketing, Product, and other relevant teams to execute ASO initiatives in alignment with the brand direction and product growth objectives.

Yêu cầu

2. Core Skills & Requirements

  • Operational Excellence & Attention to Detail: Strong ability to manage multiple tasks, closely track progress, and ensure high-quality execution.
  • Content & Market Sensitivity: Strong awareness of content trends, Creators, and market dynamics, with the ability to identify and leverage relevant opportunities.
  • Content Judgment & Optimization Mindset: Ability to assess content quality, provide clear feedback, and proactively recommend improvements.
  • Data-driven & Growth Mindset: Comfortable using data to evaluate performance, identify opportunities, and recommend optimization strategies.
  • Collaboration & Ownership: Take ownership of assigned responsibilities and collaborate effectively with Creators, Agencies, partners, and internal teams.  


3. Experience & Qualifications

Experience:

  • At least 2 years of experience in Influencer/Creator Marketing, Booking, Social Content, or Agency execution.
  • Hands-on experience managing Creator/UGC campaigns, from briefing and production follow-up to tracking submission timelines and final deliverable approval.
  • Experience with or knowledge of ASO is a plus.
  • Candidates with experience working with Mobile Apps, E-commerce, or Fintech products are preferred.

Operational Mindset & Skills:

  • Ownership & Task Management: Ability to manage multiple workstreams simultaneously, with strong attention to detail, a proactive approach, and flexibility in handling issues that arise during execution.
  • Performance Mindset: Goes beyond views and engagement by focusing on conversion performance, including clicks and downloads, with a solid habit of working with basic performance reports and data.

Communication & Teamwork:

  • Strong communication and negotiation skills, with confidence in working with Creators, Agencies, and internal teams.
  • Open to feedback, eager to learn, and proactive in keeping up with new approaches, best practices, and emerging trends.