Growth Marketing Executive (User Growth), Zalopay

Key Responsibilities

• Promotion Design & Operation: Directly design tailored promotion packages (Vouchers, Gamification, Combo/Coin Offers) for each customer lifecycle stage: from New User Acquisition to Win-back/Retention of churned users. Ensure smart targeting, timely execution.
• Mega Campaign Design & Operation: Conceptualize creative campaigns based on deep User Insights. Act as the central coordinator between Stakeholders to ensure campaigns are delivered on schedule. Take full ownership of optimizing campaign scripts to drive conversion efficiency and hit user growth targets as planned.
• In-app Flow Optimization: Audit and "micro-scan" every step of the user journey (Onboarding, eKYC, Payment). Conduct A/B Testing to eliminate friction points and maximize the Conversion Rate (CR) across the entire funnel.
• Creative CRM Content: Craft compelling communication scripts for Push Notifications, Banner, Result page. Utilize user insights to create "high-touch" content that triggers app opens and transaction completion.
• Conduct analyses to understand business performance, identify improvement opportunities, and propose action plans.
• Conduct both qualitative and quantitative research to provide user and market insights for product initiatives.
• Take ownership of the relationship with Product, ensuring effective coordination with key stakeholders in marketing (branding, social, design), as well as Ops, FA, and BI teams to ensure successful execution and secure necessary support

Core Skills & Requirements

• Meticulousness & Precision: Maintain absolute control over operational logic and system configurations. In a Fintech environment, this is vital to prevent financial and technical discrepancies.
• Data-Driven Mindset: Ability to interpret complex data and make informed decisions to optimize campaign performance.
• User Research & Empathy: Strong analytical skills to research behavior and deeply understand ZaloPay’s diverse user base, translating insights into effective schemes and content.
• Practical Creativity: Ability to produce flexible, persuasive content with high conversion impact on a mobile interface.

Experience & Qualifications

• Bachelor's degree with business-related majors (e.g., Economics, Business Administration, Business Analytics, Marketing)
• At least 2 years of experience in Growth, Campaign, or Marketing within Fintech, E-commerce, Ride-hailing, or high-traffic Mobile App industries.
• An ownership mindset who is willing to go the extra mile to get the job done.
• Detail-oriented, and organized person who can independently manage time and tasks.
• Strong communicator, able to articulate thoughts well, and communicate with people at different levels and backgrounds.
• Good analytical skills, comfortable dealing with numbers, and making reasonable judgments based on logical reasons.
• A team-player who is open-minded, and eager to learn.