Growth Marketing Executive (PayLater), Zalopay

About Us:

At Zalopay, the Financial Services product group is a core pillar under the Commercial Growth department and one of the most critical engines powering our long-term expansion. We focus on one of the most fundamental needs in people’s lives today: enabling responsible, accessible financial services through digital experiences. This is where your work directly shapes how millions of users manage, spend, borrow, and grow their money every day.

You will work with a team that obsesses over real user problems and believes growth comes from the intersection of data, behavioral insight, and bold execution. We move fast, test aggressively, and turn insights into action

If you want your work to matter and to see the impact of your ideas in real users’ lives, this is where you belong

Get to Know the Role

1. Retention strategy & User growth

• Behavioral deep-dives: Deep-dive into cohorts to understand retention, drop-offs, and friction points. Go beyond surface-level metrics to understand the motivations, anxieties, and psychological drivers behind user behavior
• Growth opportunity sizing: Translate data insights into clear growth opportunities, prioritize initiatives based on impact and feasibility.
• Experimentation: Define hypotheses, design and run A/B tests, and synthesize learnings to scale what works.

2. Communication & Promotion planning

• Planning: Develop integrated communication and promotion plans aligned with user lifecycle stages, focusing on retention, repeat usage, and habit formation.
• Messaging strategy: Define clear value propositions, usage scenarios, benefits, and behavioral nudges tailored to different user segments.

3. Excellent execution (Making growth happen)

• Cross-functional collaboration: Coordinate with ecosystem teams (Bills, Telco, Entertainment, Ride-hailing, etc.) and internal stakeholders to operationalize growth initiatives.
• Touchpoint ownership: Own & enhance the in-app traffic via internal touchpoints (banners, notifications, messages, user flows, etc.).
• End-to-end campaign operations: Handle campaign setup, launch, and day-to-day execution to ensure smooth delivery.

4. Performance monitoring & post-campaign analysis

• Performance monitoring: Track campaign effectiveness, channel efficiency, and key growth metrics against defined objectives.
• Budget Tracking: Monitor promotional budget usage to ensure efficiency and control.
• Post-campaign analysis: Conduct post-mortems to extract insights, identify optimization opportunities, and feed learnings back into future planning and experimentation.

What Essential Skills You Will Need

• 2+ years of experience in the Growth / Marketing field
• A self-starter who’s comfortable in a fast-moving environment
• Excellent communication and interpersonal skills, with the ability to motivate and empower stakeholders at all levels
• Strong data analysis skills with a focus on actionable insights 
• A natural empathy for users and the ability to truly understand their needs
• High level of accuracy and attention to detail in all tasks.
• Good sense of creative art direction & copywriting experience will be a plus.

Most importantly, we look for someone who:

• Thinks bigger than briefs and metrics
• Dares to test, fail, and learn fas
• Is open to challenges, feedback, and new ways of thinking
• Wants to grow with a team that values ownership, curiosity, and bold ideas.