Growth Marketing Executive (Investment), Zalopay

Get to Know the Team

At Zalopay, the Financial Services product group is a core pillar under the Commercial Growth department and one of the most critical engines powering our long-term expansion. We focus on one of the most fundamental needs in people’s lives today: enabling responsible, accessible financial services through digital experiences. This is where your work directly shapes how millions of users manage, spend, borrow, and grow their money every day.

You will work with a team that obsesses over real user problems and believes growth comes from the intersection of data, behavioral insight, and bold execution. We move fast, test aggressively, and turn insights into action.

If you want your work to matter and to see the impact of your ideas in real users’ lives, this is where you belong

About the job

We’re looking for a Product Growth Marketing to own new user acquisition and activation for Financial Services. This role blends product thinking with growth execution, with full accountability for performance.

You’ll lead both in-app & out-app activities and initiatives, improve the first-time user journey, and drive viral growth through features that unlock network effects.

Job Description:

1. Growth Marketing

• Own Growth plans in term of acquisition & activation including but not limited to channels (from in-app to out-app, including social media, social commercial, UGC,...)
• Create content and messaging strategies that drive user engagement & conversion
• Identify friction points and recommend product improvements to boost activation
• Leverage Zalopay ecosystem to turn them into acquisition drivers 

2. Project Management

• Track performance of all channels and optimize for new user acquisition
• Track & Optimize Performance with mesuarable key metrics: new user growth, conversion rate (CR), D1/D7 activation
• Own the design and execution of rapid growth experiments

3. Stakeholder Collaboration

• Work with Product team to analyze and enhance the onboarding & activation funnel (access home → register → first transaction)
• Work closely with internal stakeholders (Business, Product, Data, Design) and external partners/agencies to ensure smooth execution and alignment with business and product priorities.