Growth Marketing Executive (Số Dư Sinh Lời), Zalopay

Get to Know the Team

At Zalopay, the Financial Services product group is a core pillar under the Commercial Growth department and one of the most critical engines powering our long-term expansion. We focus on one of the most fundamental needs in people’s lives today: enabling responsible, accessible financial services through digital experiences. This is where your work directly shapes how millions of users manage, spend, borrow, and grow their money every day.

You will work with a team that obsesses over real user problems and believes growth comes from the intersection of data, behavioral insight, and bold execution. We move fast, test aggressively, and turn insights into action.

If you want your work to matter and to see the impact of your ideas in real users’ lives, this is where you belong.

Get to Know the Role

1. Growth Marketing

• Identify Sources of Growth by analyzing user data, market dynamics, and competitive landscapes.
• Translate insights into clear value propositions, key messages, and growth hypotheses tailored to different user segments and lifecycle stages.
• Continuously explore new growth opportunities through experimentation, learning, and iteration.

2. Communication 

• Bridge product thinking and communication, ensuring what we communicate externally truly reflects product value and user needs.
• Develop and execute channel strategies across both: in-app (Zalopay inventories, notification, user flows, etc.) & out-app channels (social media, paid ads, websites, and other owned or paid touchpoints).
• Plan and manage 360° campaigns end-to-end: from strategy, messaging, and channel mix to execution and optimization.

3. Project, Budget & Performance Management

• Own initiatives from idea to outcome, managing scope, timelines, dependencies, and risks.
• Manage campaign budgets and ensure efficient allocation with clear ROI tracking.
• Track performance metrics, evaluate results, and translate data into concrete recommendations for improvement.

4. Stakeholder Management

• Work closely with internal stakeholders (Business, Product, Data, Design) and external partners/agencies to ensure smooth execution and alignment with business and product priorities.

• 2+ years of experience in the Marketing field.
• Strong project management skill.
• Growth & strategic thinking: able to identify sources of growth, translate insights into clear value propositions, key messages, and actionable growth hypotheses.
• Possess a natural empathy towards people and can easily understand user insights.
• Good sense of arts and creativity, more importantly, how it would impact in translating business messages to our users.
• Trendsetter or trend-sensor, in tune with the community.