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Tìm công việc

Associate Digital Marketing Executive, VNGGames

OfficialMarketingDigital Marketing26-GS2-3575
locationThành phố Hồ Chí Min...
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Mô tả công việc

  • Organize Digital marketing campaigns include: User Acquisition & Paid Brand at least 1-2 channels (Meta, Tik Tok, Google, Apple search ads) for Mobile Gaming
  • Optimize marketing assets such as videos, images, texts, and test them to identify the most effective ones for different campaigns
  • Responsible for collating data, can analyze and summarize data to optimize campaigns and reach KPI ROAS or LTV.
  • Produce advertising creatives and collaborate with designers to produce advertising materials
  • Report for Digital channels  following monthly, quarterly & yearly.

Yêu cầu

1. Digital marketing:
  • Experience of digital marketing concepts,ad tools, and trends, third party tools (Appsflyer, Firebase, GA4, AI Tools)
  • Specifically, experience of: 
    • Analyzing A/B test
    • Key performance indicators (Lifetime Value, Cost per Install, eCPM, etc.)

2.       Data visualization and reporting:
  • Using data visualization as both a management tool for campaigns and analyze the reason to reach KPI performance.
  • You should be capable of creating charts, tables, and data visualizations that communicate complex information clearly and efficiently.
3. Others:
  • 1 year experience in managing mobile game user acquisition campaigns across viable channels including ad networks, social and emerging technology.
  • Familiarity with or experience in playing RPG, CBG, TBS, and Racing Esport games is a strong advantage.
  • Skill in Research & making creative for User acquisition campaigns: video, banner, playable ads.
  • Proven ability to effectively communicate with cross functional teams.
  • Excellent negotiation skills.
  • Be able to work with teams across different geographies and time zones.