Social Content Executive, VNGGames (Thailand)

We are looking for a Social Content Executive who goes beyond content production to build and grow an active player community through social platforms.

In this role, content is not the end goal — it is a tool to drive interaction, belonging, and community participation. You will play a key role in shaping how players connect with each other and with the game.

Key Responsibilities

1. Social Content Execution

• Produce and manage daily/weekly social content across Facebook, TikTok, Instagram
• Localize global content into market-relevant formats and narratives
• Adapt quickly to local trends, memes, and cultural moments

2. Community Building Through Content

• Design content that drives interaction, conversation, and UGC participation
• Initiate and maintain social loops (challenges, trends, recurring formats)
• Encourage player-to-player engagement, not just brand-to-player communication
• Identify and amplify community voices and creators

3. Campaign & Activation Support

• Support major campaigns (launch, seasonal, in-game events)
• Ensure content aligns with broader community and brand objectives
• Coordinate with KOL/Creator team to extend content into community

4. Community Insight & Feedback Loop

• Monitor community sentiment, behaviors, and emerging trends
• Translate insights into content ideas and engagement strategies
• Provide feedback to internal teams (Marketing, Product, Community)

5. Performance Tracking & Optimization

• Track content performance (engagement rate, share rate, UGC volume)
• Evaluate success based on community growth and activity, not just reach
• Continuously optimize content strategy based on data

• 2–4+ years in Social Media/ Content Marketing/ Community-related roles
• Strong understanding of Gen Z behavior and online community dynamics
• Ability to create content that sparks interaction, not just consumption
• Fast execution with strong adaptability to trends

Preferred Qualifications

• Experience in gaming or community-driven platforms
• Experience managing or growing online communities (group, Discord, fanpage)
• TikTok-native mindset or personal content creation experience

Work Location & Mobility

• Willing to travel to Vietnam for short-term assignments when required
• Open to temporary relocation to Vietnam (3–6 months) for project alignment, onboarding, or major campaign execution