Growth Marketing Executive (Money Transfer), Zalopay

1. Product & User Growth (40%)

• Full Funnel Growth Ownership: Drive user growth by owning the end-to-end funnel to acquire, retain, and reactivate users across all lifecycle stages 
• User Intelligence: Conduct user research and analyze user feedback to generate insights and propose continuous improvements that enhance financial products and user experience. 

2. Communication (30%)

• Planning: Build multi-channel content (in-app copy, onboarding, push notifications, campaigns) aligned with user lifecycle stages, focusing on retention, repeat usage, and habit formation. 
• Creative: Own and drive disruptive, insight-driven creative strategies that make the product top-of-mind and stand out in a highly competitive market. Collaborate closely with stakeholders to ensure consistent yet bold storytelling that differentiates the product and drives emotional connection with users. 

3. Execution (30%)

• Campaign Execution: Hands-on setup and management of promotional programs on the internal system, ensuring 100% accuracy in technical logic and budget allocation. 
• Real-time Monitoring: Track campaign performance daily to make agile adjustments to budget or reward structures based on real-time data.
• Stakeholder Collaboration: Work closely with internal stakeholders (Business, Product, Data, Design) and external partners/agencies to ensure smooth execution and alignment with business and product priorities.

• Bachelor’s degree in Marketing, Business, Communications, Digital or a related field.
• At least 2-3 years of experience in growth marketing, digital marketing, or operations, preferably in an app-based environment.
• Good analytical skills; comfortable working with Excel or basic data tools to track campaign results.
• Strong interest in social trends, and user behavior.
• Proactive and "can-do" attitude with a focus on getting things done.
• Good communication skills to work effectively with different departments.
• Able to work in a fast-paced environment and handle multiple small tasks at once.
• Attention to detail, especially when setting up campaigns and checking content.