Business Development Lead (SME Expansion - Ecom background required), Zalopay

The Business Development Lead (SME Expansion) is responsible for driving the go-to-market and deployment of Soundbox through online channels, including Facebook Ads, TikTok Shop, Shopee, and other digital platforms.

This role will directly lead the Digital Enablement (DE) team and work closely with Merchant Expansion, Strategy & Planning, Marketing, Merchant Solution, and Operations to accelerate merchant acquisition, activation, and product adoption through digital channels.

Key Responsibilities

• Develop and execute the go-to-market strategy for Soundbox across online channels, including Facebook Ads, TikTok Shop, Shopee, and other relevant digital platforms, ensuring assigned deployment targets are achieved.
• Lead, coach, and develop the Digital Enablement team. Set individual and team targets, allocate resources, and monitor performance on a weekly, monthly, and quarterly basis.
• Establish operating processes and collaboration models with platform partners to improve merchant reach, conversion, product deployment, and channel efficiency.
• Partner with the Strategy & Planning team to design channel policies, commercial programs, and incentive mechanisms that support online acquisition and deployment objectives.
• Collaborate with Marketing to optimize campaign content, advertising budgets, targeting strategies, and overall merchant acquisition performance.
• Work closely with Merchant Solution and Operations to ensure a seamless merchant onboarding, product setup, activation, and post-deployment experience.
• Monitor and analyze online channel performance, including leads, conversion rates, deployment, activation, product usage, and churn, and recommend timely improvement actions.
• Identify new digital channels, platform partnerships, and growth opportunities to expand Soundbox coverage within the SME merchant segment.
• Provide regular business performance reports, highlight key challenges and risks, and propose solutions to the direct manager.

• At least 5 years of experience in e-commerce, digital commerce, platform business, or a related industry. Experience with Shopee, TikTok Shop, Lazada, or similar e-commerce platforms is highly preferred.
• At least 1–2 years of experience in a team leadership or direct people management role.
• Strong understanding of the online channel ecosystem, particularly Facebook Ads, TikTok Shop, and Shopee, including platform operations, commercial policies, advertising mechanisms, and market trends.
• Strong commercial and data-driven mindset, with the ability to analyze performance data, identify growth opportunities, and make informed business decisions.
• Proven ability to build and execute go-to-market plans and manage projects involving multiple stakeholders.
• Strong planning, project management, and cross-functional collaboration skills.
• Effective communication and negotiation skills, with the ability to work with both external platform partners and internal teams.
• Proactive, results-oriented, and comfortable working in a KPI-driven environment.
• Strong sense of ownership, accountability, and the ability to perform effectively under pressure.