Brand Executive (Social Outreach Marketing / Creator Management), Zalopay

Position Overview: We are seeking a highly motivated and experienced Brand Executive drives Zalopay's Creator Ecosystem end to end, from campaign planning and agency management to performance optimization. Expanding brand awareness & enagegement in a measurable, performance-driven way across social platforms, especially TikTok.

1. Develop & Manage Creator Ecosystem

• Plan and execute content creator campaigns aligned with brand objectives.
• Build and operate a Creator Program, including recruitment, onboarding, incentive structure, and performance review.
• Develop relationships and grow the creator community/network (KOLs, KOCs, micro- and macro-influencers).

2. Social Outreach Planning & Campaign Execution

• Plan and execute social outreach campaigns across owned, earned, and creator-driven channels.
• Coordinate content calendars, briefs, and creative alignment with brand guidelines and campaign objectives.

3. Agency Management

• Manage relationships with KOL agencies, MCNs, and creative/media agencies.
• Oversee contract negotiation, deliverables, timelines, and budget for agency-led campaigns.

4. Performance Tracking & Optimization

• Track campaign KPIs (reach, engagement, conversion, cost-efficiency) and report performance to stakeholders.
• Optimize creator selection, content format, and budget allocation based on data-driven insights.

5. Platform & Trend Management

• Monitor platform algorithm updates, content trends, and competitor activities, especially on TikTok.
• Translate emerging trends into actionable content and campaign ideas.

• 2–3+ years of experience in Social Outreach Marketing / Creator Management.
• Experience working with KOL agencies / MCNs for campaign execution. Strong network with creators is a plus
• Deep understanding of social platforms, especially TikTok.
• Strong negotiation and stakeholder management skills.