Employer Branding Specialist, GreenNode

The EB Specialist is responsible for building and executing GreenNode's employer branding strategy, ensuring the employer image stays consistent with the corporate brand and appeals to talent in the technology and AI space.

1. Employer Branding Strategy and Content (70%)

• Develop and execute the Employer Branding strategy for GreenNode, aligned with the Sovereign AI Cloud positioning and company culture.
• Plan content and produce articles, images, and videos showcasing the work environment, team culture, and employee stories.
• Manage employer branding communication channels: LinkedIn, Facebook, and TikTok, ensuring consistent posting frequency and high content quality.

EB Activities and Events

• Collaborate with the HR department to organize EB, EE (Employee Engagement), and IC (Internal Communications) activities: team building, business trips, townhalls, and internal communications targeted at engineers, sales teams, senior management, and cross-functional teams.
• Support sponsorship programs and co-organize hackathons and tech events to engage with young candidates and tech talents
• Develop recruitment publications and materials: event booths, JD templates, and company profiles, ensuring consistency with GreenNode's brand identity.
• Propose participation in awards and activities to enhance the employer brand, supporting HR's candidate outreach KPIs.

Measurement and Optimization

• Track and report on the effectiveness of EB campaigns: employer brand awareness, and the quantity and quality of candidates reached
• Research and propose participation in employer branding rankings and awards relevant to the tech industry.
• Ensure employer branding messages are consistent with the overall corporate brand message.

2. Cross-functional Branding Activities (30%)

·       Collaborate with branding staff to execute brand communication activities on GreenNode's existing media channels: LinkedIn, Facebook, and the Website.

·       Support the Brand Manager with execution tasks: writing PR articles, speaker talk content, and project communications.

·       Perform other tasks as requested by the Brand Manager.

•     Bachelor's degree in Marketing, Communications, Human Resources or a related field.

•     At least 2 years of experience in Employer Branding, Marketing or Communications, ideally within the technology sector.

•     Strong writing skills and brand storytelling instincts, with the ability to turn technical content into approachable messaging.

•     Hands on experience running social media platforms, particularly LinkedIn and TikTok.

•     Experienced in building communities from scratch and manage positive sentiment.

•     Solid event organization and project management skills, comfortable coordinating across multiple teams.

•     Good English proficiency for reading materials and daily work communication.