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Growth Marketing Lead, Zalopay

OfficialMarketingGeneric Marketing24-FS-1896
locationtp.hồ chí minh
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Mô tả công việc

This role will act as key member in managing and executing Growth marketing activities of Money Transfer.

What you will do:
  • Manage the development and planning/execution of the growth marketing strategy for winning market share and increasing adoption of Zalopay's Money Transfer Product line
  • Manage and coach team members to become high-performing team.
  • Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design
  • Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns
  • Own the relationship with Business Owner and other functions team to execute the overarching growth strategy
  • Manage budget allocation between promo cost and media mix that best suits business objectives
  • Perform data monitoring and analysis daily / weekly and provide recommendations based on consumer insights
  • Media Planning

Yêu cầu

  • At least 5 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns, with at least 2 years in a similar Lead role
  • Bachelor's degree from a reputable university, preferably in Marketing, Economics, or Business Administration.
  • Customer obsessed. The ability to take on complex product challenges and find elegant, simplifying solutions to avoid making them our users and partner’s problems.
  • Self-motivated, and willing to take on and overcome ambiguous challenges.
  • Finger-tipsiness with data. Know how to leverage this data to make decisions without getting stuck in analysis paralysis.
  • Excellent organizational and communication skills. Ability to create partnerships with function team.
  • Thrives in a startup environment: loves dealing with fast pace, changing needs, and limited resources.
  • Experience working in Tech firms (fintech / e-wallet, e-commerce, ride-hailing, etc.) or financial institutions (banking, asset management, consumer finance, etc.)