Senior Digital Marketing Executive, VNGGames

• Develop and execute marketing plan to acquire users profitably at global scale.
• Develop User Acquisition (UA) strategy & plan for mobile games meeting studio’s business goals
• Manage & optimize UA campaigns across different platforms (including Google, Meta, Unity, ironSource, Mintegral and more), implement each ad network’s best practices to ensure effective resource allocation and maximize ROI
• Monitor & analyze data, provide actionable insights, report performance to marketing team & stakeholders
• Drive new growth initiatives through market research, identifying opportunities, and testing innovative tactics
• Participate in brainstorming and proposing creative strategies
• Execute ASO strategy to improve app store visibility and conversion rates, driving growth in the user base
• Collaborate with cross-functional teams and manage partner relationships to enhance UA performance

Must-have:

• Direct experience with performance marketing
• Strong interest in mobile games
• Strong data thinking and data analysis
• Strong logical thinking and critical thinking
• Problem-solving skills, particularly knowing to pose the right questions
• Strong English writing and speaking skills
• Self-motivated with a growth mindset
• Can-do attitude

Big-plus:

• Experience in Growth Marketing/ Mobile App Marketing is a big plus
• Experience in Ad Monetization is a big plus
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Proficiency with data analytics tools (such as Excel, Tableau, SQL, etc.)