Senior Digital Marketing Specialist, VNGGames

Primary objective:

Levering your performance marketing expertise to grow the user base for new games and re-engage user acquisition efforts in SEA markets, supporting sustainable growth and cost efficiency.

Responsibilities:

- Operating the full user acquisition funnel for our mobile games in the SEA markets, coordinating with the UA and marketing, product, legal, and data teams.

- Managing various advertising platforms (incl. Meta, Google, TikTok, ASA, Unity, Applovin, Line, etc) as well as overseeing every aspect of campaign execution, such as budget, optimization, analytics, etc.

- Optimizing campaign performance through A/B testing, data analysis on a daily basis, and adjustment tailoring to ROAs’ improvement.

- Together with UA team, finding new opportunities and new channels and applying best and latest practices throughout the funnel.

- Contributing to brainstorming and idea briefing based on assets’ performance and market insight.

- Delivering performance marketing reports to UA lead and key stakeholders.

- Managing and strengthening relationship with external partners.

Requirements:

- 3-5 years of experience in digital advertising or mobile game marketing

- Having experience in managing 6 or 7-digit monthly budgets

- Being proficient in at least Google Ads, TikTok Ads and Facebook Ads and having deep knowledge of key metrics: CTR, IPM, ROAs, LTV, Retention Rate, ARPU, etc.

- Good understanding of technical setup of UA and performance marketing, for instance, ad serving, attribution, and SKAN.

- Having strong analytical and teamwork skills and opening for receiving and giving constructive feedback.

- Growth mindset: seeking for improvement and ongoing exploration.

- Intermediate English proficiency for collaboration with an international team.

Nice to have:

- Passion for video games or mobile apps in general

- Proactive in self-learning and staying updated with new trends and technologies in the industry