Senior Growth Marketing Executive (Insurance), Zalopay

You’ll help shape Vietnam’s Insurtech future and make insurance simple and human. Not just growing numbers - you’re building protection and trust. Let’s tell meaningful stories, turn insurance into real protection that improves everyday life for millions across Vietnam.

What you will do

• Develop and execute growth strategies: acquisition, activation, retention, and payment value.
• Craft meaningful stories and deliverables (campaigns, notifications, key visuals, narratives) that simplify insurance and connect emotionally with users.
• Monitor daily operation marketing activities to ensure qualified deliverables (test, learn, and scale what works.)
• Lead campaigns & promotions across paid, owned, and partnership channels.
• Manage promo/media budget with ROI focus (CAC, LTV, ARPPU).
• Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns
• Work with Business Owner, Product, BI, FA, ... to align growth initiatives.

• At least 3 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
• Bachelor’s degree in Marketing, Business, Economics or equivalent practical experience.
• Customer obsessed. The ability to take on complex product challenges and find elegant, simplifying solutions to avoid making them our users and partner’s problems.
• Self-motivated, willing to take on and overcome ambiguous challenges.
• Strong with data & funnel analysis.
• Creative storyteller: able to translate insurance into simple, trusted, and relatable campaigns.
• Excellent project management & cross-functional communication.
• Proven track record of driving measurable growth (user or revenue).
• Startup-ready: thrive in fast-paced, resource-constrained environments.
• Experience working in Tech firms (fintech / e-wallet, e-commerce, ride-hailing, etc.) or financial institutions (banking, asset management, consumer finance, etc.) is a plus