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Tìm công việc
Strategy Executive, Zalopay
OfficialBusiness OperationsStrategic Management25-DLS-3095
Thành phố Hồ Chí Min...thành phố hồ chí minh
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Responsibilities & Duties:
Strategy, Planning & Execution Supervision
Develop overall marketing strategy as well as action plans to build up and meet KPI of user growth & retention, transactions & volume for the assigned Merchant Cluster (Retail & FnB Merchants).
Supervise the always-on process of planning & execution of promotional campaigns, engagement activities (gamification/loyalty/activation…), and other necessary measures to increase new user acquisition & retention; push transactions/volumes & increase ZaloPay brand awareness at Merchants’ sides.
Maintain close relationships and lead the collaboration with merchants/partners to develop co-promotion campaigns, co-branding activities & other win-win marketing solutions.
Deep dive into data and conduct necessary research & analysis to understand market – competitor, merchant trends, user behaviors, and user insight.
Coordinate efforts across internal & external teams to finalize media communication/branding plans for traffic and user awareness.
Keep a watchful eye on Product-related aspects (eg: Invisibility, UI/UX, Bugs…); Join the Product Team in giving suggestions on UI/UX improvements and new promotion features to enhance user experience
Strategy, Planning & Execution Supervision
Develop overall marketing strategy as well as action plans to build up and meet KPI of user growth & retention, transactions & volume for the assigned Merchant Cluster (Retail & FnB Merchants).
Supervise the always-on process of planning & execution of promotional campaigns, engagement activities (gamification/loyalty/activation…), and other necessary measures to increase new user acquisition & retention; push transactions/volumes & increase ZaloPay brand awareness at Merchants’ sides.
Maintain close relationships and lead the collaboration with merchants/partners to develop co-promotion campaigns, co-branding activities & other win-win marketing solutions.
Deep dive into data and conduct necessary research & analysis to understand market – competitor, merchant trends, user behaviors, and user insight.
Coordinate efforts across internal & external teams to finalize media communication/branding plans for traffic and user awareness.
Keep a watchful eye on Product-related aspects (eg: Invisibility, UI/UX, Bugs…); Join the Product Team in giving suggestions on UI/UX improvements and new promotion features to enhance user experience
Yêu cầu
Education: Bachelor’s or Master's Degree from a reputable University, preferably in Marketing, Economics, or Business Administration.
Experience: At least years of experience in Trade & Promotion-Campaign Planning & Management; General Marketing or Product Marketing in E-commerce/E-wallet or other Internet/Tech Companies (a must) and in Retail/FnB industry (strong plus);
Business skillsets required: Market Research, Data Analytics & Insight Driving, Strategy & Planning, Financial Budget Management, Trade Marketing/Promotion-Campaign Management, Branding and Communication, Creativity/Ingenuity.
Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building; Excellent People Skills to work well with different stakeholders & team members of different levels.
Good attitudes – Personality: Decisiveness, Proactivity, Supportiveness, Hard work, and Eagerness to learn
Experience: At least years of experience in Trade & Promotion-Campaign Planning & Management; General Marketing or Product Marketing in E-commerce/E-wallet or other Internet/Tech Companies (a must) and in Retail/FnB industry (strong plus);
Business skillsets required: Market Research, Data Analytics & Insight Driving, Strategy & Planning, Financial Budget Management, Trade Marketing/Promotion-Campaign Management, Branding and Communication, Creativity/Ingenuity.
Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building; Excellent People Skills to work well with different stakeholders & team members of different levels.
Good attitudes – Personality: Decisiveness, Proactivity, Supportiveness, Hard work, and Eagerness to learn
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