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Digital Marketing Executive, VNGGames

OfficialMarketingDigital Marketing25-MNG-3171
locationThành phố Hồ Chí Min...
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Mô tả công việc

Key Responsibilities 
  • Plan, execute, and manage UA campaigns across multiple channels (Google, Facebook, TikTok, ad networks…) for both mobile and web. Monitor campaign performance and optimize based on ROAS, CPI, LTV and retention metrics. 
  • Run A/B tests on creatives, audiences, bidding strategies, and landing pages to improve conversion rates. 
  • Collaborate with Creative, Product, and Data teams to align campaign goals and creative angles. 
  • Research market trends and competitor UA strategies to find new growth opportunities. 
  • Generate regular performance reports and insights for internal stakeholders.

Yêu cầu

  • 2+ years of experience in UA or performance marketing (preferably in mobile gaming or web apps). 
  • Strong analytical skills with a data-driven decision-making mindset. Experience working with MMPs (Appsflyer, Adjust…) and analytics tools (GA4, Firebase, Looker…). 
  • Senior UA 1 Proficiency in A/B testing and growth experimentation methods. 
  • Good communication and cross-functional collaboration skills. 
  • Critical thinking and strong sense of ownership. 

Nice-to-Have 
  • Background in gaming or entertainment industry. 
  • Hands-on experience with programmatic UA or influencer-driven UA. 
  • Familiarity with creative briefing and testing frameworks.