Associate Growth Marketing Executive (Money Transfer), Zalopay

You are a creative thinker with a passion for turning ideas into impactful campaigns. You thrive in a fast-paced environment, working cross-functionally to bring marketing initiatives to life. Zalopay is looking for a Marketing Associate to join our MKT team, supporting end-to-end execution of integrated marketing campaigns that reach millions of users.

What you will do 

Content development (70%)

• Develop and execute creative concepts and storytelling for marketing campaigns, targeting a wide range of Zalopay users. 
• Collaborate with internal teams and creative partners to deliver effective in-app and out-of-app communication (e.g. banners, push notifications, social media, video scripts, etc.). 
• Conceptualize and support idea development for collaborator/partner marketing initiatives. 
• Actively catch and leverage trends on social media and pop culture to make Zalopay a trend-leading brand. 
• Coordinate with designers, content writers, and production teams to ensure quality execution.

Growth Marketing (30%)

• Support the development and execution of marketing campaigns to grow Money Transfer usage and drive user retention.
• Collaborate with Product, Data, and other marketing functions to ensure campaign success and stakeholder alignment.
• Manage and monitor budgets for promotions and media, ensuring optimal ROI.
• Track and analyze performance metrics regularly, providing actionable insights to improve results.
• Take part in key projects and support new growth initiatives as assigned by your manager.

What you will need 

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• 1–2 years of experience in marketing, preferably in tech, fintech, or digital platforms. 
• Strong creative thinking and storytelling ability. 
• Passionate about social trends, memes, Gen Z culture, and digital communication. 
• Experience with campaign execution and working with creative teams. 
• Basic understanding of growth marketing and user lifecycle is a plus. 
• Proactive, fast-learning, detail-oriented, and a team player.